New Tiffany Site Allows You to Virtually Try On Your Dream Ring

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Tiffany has taken the white grosgrain ribbon off its new, Tiffany Blue website. Features added include a tool that allows you to virtually try on big diamond engagement rings by changing the skin tone of the Tiffany hand model from "light" to "medium," "olive," or "dark" (pictured). Interested parties are also directed to download Tiffany's newish app, which allows for full-on ring porn immersion—you can shop and share your picks with friends or whoever you'd like to nudge into an engagement.

The revamp also includes improvements like more zoom-ability, more shots of the jewels, a better search tool and more content—all to better justify why you're dropping so much cash-ola per purchase.
· Tiffany [Official Site]
· 16 Diamonds and Pearls From Tiffany's Gatsby Collection To Ogle [Racked]
· Boyfriends Beware: Tiffany & Co. Has Added a "Drop a Hint" Functionality to their Website [Racked]