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Victoria's Secret has become increasingly reliant on its PINK line for profits, but one retail analyst predicts that the collegiate spin-off brand might not have much life left in its spangly backside. Buzzfeed, citing research from a customer survey done by Jeffries LLC, reports that Victoria's Secret PINK shoppers don't feel like investing in another pair of logo'd sweatpants and would rather shop elsewhere these days for their PJ and undie needs. Top words used to describe the brand were "overpriced" and "expensive"—which, if you actually look at PINK's merchandise, is pretty surprising. The analyst's report compares PINK to Juicy Couture, another brand whose linchpin was upscale sweats.
PINK generated 25% of Victoria's Secret's profits last year, a number that has increased since it debuted almost ten years ago, and the retailer has shown no signs of scaling back the brand. Instead, they've expanded into Lululemon yoga bottom territory with spandex that retails from just $34.50, and have begun opening standalone stores for the brand.
· Victoria's Secret's PINK Headed Down Like Juicy Couture, Analyst Says [BuzzFeed]
· Victoria's Secret Won't Make Mastectomy Bras Because Science Is Hard [Racked]