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Explaining Gap's Complicated Pre-Holiday Coupon Program

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An image from Gap's fall 2013 campaign. Photo via Gap/<a href="https://www.facebook.com/gap">Facebook</a>.
An image from Gap's fall 2013 campaign. Photo via Gap/Facebook.

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Before Black Friday hits and everyone slides into full-on holiday buying mode, Gap is trying to motivate shoppers with a new coupon-based cash back offer. Named Gap Cash, it will reward customers based on how much they spend per purchase. Spend $50 to $99.99 and you'll get a $25 coupon, spend $100 to $149.99 and get $50, etc on up to purchases of $250 or more, which will net a $125 coupon. The promo began today and will expire on November 22nd.

Spending the Gap Cash isn't as easy as Gap would make you think. It's not exactly free money, instead, shoppers must use it towards another purchase in the same price bracket as the one that earned them the cash. For example, the $25 Gap Cash coupon can only be used on a $50 or more purchase, and cannot be combined with another coupon. More fine print: Gap Cash of $100 and $125 will only be rewarded for online purchases, not in-store ones.

To add further complexity, Gap Cash can only be utilized within a five day window. It's from December 3 through 8. After that, it'll expire.
· Introducing Gap Cash [Gap]
· Gap Just Launched Four GQ-Approved Menswear Collabs [Racked]
· Gap Puts a Nail in the Crazy Denim Coffin [Racked]