:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/45310394/2013-10-tweet-a-coffee12.0.jpeg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Twitter has launched Tweet a Coffee with Starbucks to close the gap between social media and commerce. Users sync a Starbucks account with Twitter and write @tweetacoffee as well as the intended recipients' handle to send a $5 gift card to their inbox. And that's how Twitter just got one step closer to making itself a viable ecommerce platform. [Fast Company]