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Cos, H&M's cooly-minimal younger sibling, has dipped its toe into US retail with a pop-up shop in conjunction with hip retailer Opening Ceremony. Next year comes US e-commerce, a New York City boutique and, then, perhaps, nationwide dominance.
Marie Honda, H&M's head of business, spoke to WWD about the company's big plans for the brand. They are looking into Chicago and California and though Cos is still very young, she believes it can match H&M's growth. "We have a lot of potential," she said.
In addition to a difference in aesthetic, Cos is typically pricier than H&M and is much more "arty." Instead of working off of the buzz of designer collabs, Cos popped up at the Salone del Mobile interior design show in Milan, worked with the Serpentine Gallery in London and "partnered with the Frieze Art Fair Frame section for young designers for three years." Cos will expand to "cities that have an international feel."
· COS Builds Base for Expansion [WWD, sub req]
· Huzzah! 55 Pieces of COS Go Up on Opening Ceremony's Site [Racked]
· Cos Will Retail on Opening Ceremony's Site Starting Next Friday [Racked]
· H&M's COS Brand Will Launch US E-Commerce in 2014 [Racked]