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Cos, H&M's coolly-minimal sister brand, will test the retail waters in the US next week with a month-long Opening Ceremony pop-up shop. As of October 11th, they'll be shacking up inside the OC boutique in NYC's Soho and online at openingceremony.us.
This is the first step in a major plan that includes Cos' own stores and e-shop, all slated to debut next year. Said Opening Ceremony's co-owners, "COS is a fashion-industry favorite for those who often travel to London and Paris and haven't been able to get the collection in the U.S. until now." Major score, guys.
· OMFG: COS Is Opening a Pop-Up Shop Inside Opening Ceremony [Racked NY]
· COS to Open N.Y. Pop-up Shop at Opening Ceremony [WWD, sub req]
· H&M's COS Brand Will Launch US E-Commerce in 2014 [Racked]