Tamagotchi Is Alive and Making Apparel

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Tamagotchi, the '90s key-chain toy that rivals only Ferbie in adorableness (often mistaken for creepiness), will soon be making apparel including but not limited to t-shirts, activewear, bodysuits, dresses, fleece, leggings, rompers, sleepwear and sweaters for a new generation of girls. Best news? The fact that they're clothes means wearers won't be charged with the responsibility of keeping anything alive for more than a day. What a relief!

Since we last saw the company circa 1998, it has a new name, Tamagotchi L.i.f.e. (stands for "Love is fun everywhere"), and it put out an app and a webseries, which involves ice cream, hats, and puppies, rather than survival. Look for it at retailers such as Macy's, Target and Wal-Mart come back-to-school 2014.
· Tamagotchi L.i.f.e. Signs Deal for Girls' Apparel [WWD]
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