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London rapper M.I.A. has tapped into what Versus Versace has dubbed "street energy" for a 19-piece collaboration that's "inspired by the creativity of fashion bootleggers." Versace's reigning matron, Donatella Versace told WWD simply, "it's noisy, it's brazen and it blends the world of music with that of fashion." And, somewhat headily, M.I.A. explained:
The theme of counterfeits, of those that produce and sell them has always been part of the culture of M.I.A. When I was contacted by Versace, it seemed a great idea to invert the circle. Versace's designs have always been copied, now it's Versace that copies the copies, so those that copy must copy the copies. So this will continue.If that didn't break your brain capacity for meta this Monday morning, keep an eye out for the collection when it hits online and in select stores October 16. (Note that the knockoff of the knockoffs will most likely cost the normal contemporary prices of $300 on up.)
· Versace Confirms M.I.A. Collaboration [WWD]
· J.W. Anderson and Versus Launched With a Party and Grimes [Racked]