Uniqlo Wants You to Do Your Hair to Match Their Clothes

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Uniqlo is great at many things, like making affordable jeans and stacking T-shirts. Now, they're dabbling in the world of beauty with Uniqlo HairDo, a lineup of DIY hairstyles created to wear with the brand's fall/winter 2013 line. They are offering 16 suggestions including braids, twists, ponys, knots, faux bobs and something called a "quiff."

Each look is demonstrated step-by-step on Uniqlo's Pinterest page and on a new microsite. Per a release, the goal of HairDo is to offer "a fun range of unique online content to help women match their hair to UNIQLO's latest seasonal styles" and was designed to "inspire and entertain." All the clothes pictured are available to shop on uniqlo.com.
· New UNIQLO online service matches hairstyles to outfits [Japan Today]
· Do your hair the Uniqlo way [Creative Review]