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This week, J.Crew will take the wraps off one of its three hotly-anticipated UK boutiques. The brand is cutting the ribbon on its men's store on Thursday, October 10 on Lamb's Conduit Street in central London, to be followed on November 1st by a shiny flagship boutique on city shopping stretch Regent Street. As Retail Week explains, this side-street move will allow J.Crew to "rub shoulders with several men's fashion indies and to imbue the brand with semi-cult status."
"I love that every neighborhood throughout London has its own unique personality—it's a lot like New York City in that way," J.Crew CEO Mickey Drexler told the Telegraph about the no-brainer decision to expand across the pond. As GQ UK detailed, excitedly, the boutique will offer J.Crew's shirting, skinny Ludlow suits, monogramming services and a selection of J.Crew approved outsider brands like umbrellas from Britain's London Undercover.
· Comment: J Crew's strategy for launching in the UK hits the mark [Retail Week]
· "Ugly" Contents of New J.Crew Catalog Inspire Online Rant [Racked]
· The New J.Crew Showed Up for Spring 2014 [Racked]