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Lululemon, having cracked the crucial East and West Coast yoga lady market, is looking oversees for its next move. The Canadian-born workout brand, which has 226 stores (!) in North America, Australia and New Zealand, has revealed that it will be expanding to London and Hong Kong.
Reuters reports that a smaller-format test shop is already open in Hong Kong, and the company is searching for a full-scale location now. Lulu is also trying free yoga classes in Shanghai, and is "eager" to open test sites in China. The paper quotes several analysts who express their concerns about Lulu's expansion, citing the recent sheer pants debacle. The company also still needs to replace CEO Christine Day, who left this spring—but none of this seems to be affecting their growth plans.
· Lululemon's Next Challenge: Overseas Growth [Reuters/BoF]
· Lululemon Corners 'Anti-Stink' Leggings Market [Racked]
· Lululemon Accused of Discriminating Against Larger Customers [Racked]