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That long-rumored Instagram ad appeared this morning on select users' feeds. It was the above photo from Michael Kors of his new watch, which was captioned, "5:15 PM: Pampered in Paris #MKTimeless." So far, it has 87.8k likes and more than 700 comments.
From this example, it seems that if you're already following Michael Kors (or one of the other brands, like Burberry), you will simply see the ad as a normal Instagram photo. If you are not following participating brands, the image will show up in your feed and will be marked as "sponsored." Well, is it as beautiful as you had hoped?
· Ads Appear on Instagram, Just Like Instagram Said They Would [All Things D]
· Michael Kors, Burberry First to Appear in Instagram Ads [Racked]
· Instagram Launches Ads But Dont Worry, They'll Be 'Beautiful' [Racked]