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ASOS, the e-commerce golden child out of the UK, launched its magazine in 2007. Six years later, the online fashion emporium has launched a digital news hub that will be updated all day, every day, including weekends. Called "This Just Happened," the platform is geared toward women and lives on the women's homepage in a column on the right-hand side.
First headlines include "IT'S MONDAY, AND RON BURGUNDY UNDERSTANDS" and "JELS OF YOUR WEEKEND, @SUKIWATERHOUSE." Expect the contact to be as young, fun and up-to-date as the clothing is.
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