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Surprise: Isabel Marant Isn't the Most Expensive H&M Collab

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

As we gear up for Isabel Marant pour H&M on Thursday (a day before payday for a lot of people, mind you), many spending-savvy shoppers are evaluating prices and creating budgets to make sure their bank accounts can handle the items. And for good reason. A jacket for $399, a cardigan for $149, or pants for $129 aren't light purchases for a lot of H&M customers, especially knowing that it's easy to get swept up in the hoopla.

International shopping app Stylight ran the numbers on each collaboration at H&M so far, discovering that the average cost of Isabel Marant pour H&M—determined by averaging the price of each piece—is $169.33 (converted from British pounds). The most expensive collab average was last year's Margiela collection at $225.71. Other collections more expensive than Marant's include Matthew Williamson ($179.58), Lanvin ($205.69), Commes des Garcons ($179.58), and Roberto Cavalli ($175.58). None of these a children's line, which is important for these calculations. The significantly lower-priced goods for kids most likely drove down the overall price of the goods. Also, those T-shirts. So many wonderful, under-$40 tees.
· H&M Changes its Rules for the Isabel Marant Launch [Racked]
· How to Dominate the Isabel Marant X H&M Launch [Racked]