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For many women with a predilection for shopping, Kim France's Lucky Magazine was a collectible, something to be retained, stacked up, and once read, returned to again and again. It was a serious publication dedicated to shopping which, at the time of its launch in 2000, was a revolutionary mashup. Many dubbed Lucky, critically, a "magalog." Despite the naysayers, the magazine soared thanks to its unique voice—a friendly alternative to the unreachable iciness of Vogue—and its budget-friendly recommendations sourced by an endlessly stylish staff. France, who had worked previously at places like Spin and Sassy, was able to inject freshness and gravitas into the fluffy subject matter.
When she parted ways with the magazine in 2010 (her replacement, Brandon Holley, has since been replaced by former Teen Vogue beauty director Eva Chen), France took up blogging. Her site, Girls of a Certain Age, focuses on a favored subject matter, shopping.
It's a focus that we share here at Racked, and as longtime readers of her work we are incredibly excited to introduce France as a new, regular Racked columnist. She will be using this space to explore shopping issues, preferred stores and more tips and tidbits she's learned along her path. Please join us in welcoming her.