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- False. Do not get your hopes up that Isabel Marant pour H&M is some sort of Japanese disco party. It's a battle. And the weak will be crushed. [Photo]
- In an effort to stay warm in the 150+ line outside the Fifth Avenue H&M, we imagined how fly we would look in our cray sweaters and printed pants. Like a mix between Anna Dello Russo and French Anna Dello Russo. [
- We got in around 7:30pm (event started at 7:00pm) and this is not what we found. [Photo]
- This. This is what we found. [Photo by Racked]
- Everyone was an animal, and words like "horrifying," "awful," "insane," and "fight club" were thrown around, but no one was a bigger asshole than this top. So smug. [Photo by Racked]
- In desperation, we got to higher ground. [Photo]
- And it wasn't far enough to outrun the terror, so we kept moving up. There we found the slightly smarter shoppers who had found third floor fitting rooms. [Photo by Racked]
- After the initial war scene, people were hovered over their piles of goods on display tables (we swear they had developed Gollum-esque hunchbacks since entering the store). One woman snapped "'Scuse me, that's ours!" as another picked up a hat that had fa
The Isabel Marant pour H&M press shopping event went down in New York last night, and though we were too shell shocked to actually make any purchases, we did pick up some good survival tips for the end of the world, when resources are scarce and friendship is scarcer.
A few things were different from the recent Target x Phillip Lim event, namely that people were trying on items. We assume the stakes are a little higher when $400 jackets are involved. Also, this event was actually at H&M's New York flagship, so there were three levels of dressing rooms and registers.
Staffers were restocking items as they were snagged, and virtually all of the children's garments looked untouched. Still, the moral of the story, which you'll find in full below, is shop online if you live in any kind of well-populated area. Everything will be so much nicer in pajamas.