Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Racked: Can you talk a little bit about your vision for Alternative?
Orondava Mumford: "I started to really research the brand and I think the focus ever since starting has been the simplicity, innovation, and sustainability, and just m
- "We still take inspiration from travel, but the more we work together as a team, we realize we’re a fabric company. That’s what we do. We manufacture amazing fabrics, focused on community and sustainability building and the product that comes out of that
- "I think you’ll see streamlined design. Like, no over embellishments. We'll continue to maintain a fluidity—super edited—nothing that’s just for that season and it comes and goes. And then the approach to design in terms of things like
Racked: How does your experience designing for theater and dance in New York inform you’re doing now with the basics?
OM: "Well, when you’re creating things from the inception, a lot of the similarities are characters, so like, with cos
Racked: Can you give me some insight into your girl or your guy?
OM: "I think the urban bohemian is definitely one of them. The new nerd something we talk about a lot. Within the tech industry, it's now cool to nerd out on like anything
Add Alternative Apparel to the list of brands offering a way to travel without ever stepping on a gas pedal. The basics company is transporting customers to alpaca farms in the Peruvian Andes through its apparel as well as more energy and resources spent in documenting the connection.
Though Alternative has sourced cotton from the country for over ten years, it's now added Alpaca wool to its order, creating its first round of capes and ponchos in time for holiday ($210 to $225, pictured below). Head here for more info on their partnership with Pacomarca, a sustainable Alpaca network, and here for gorgeous Andes shots and a textile lesson.
Alternative brought on Orondava Mumford, formerly of Levi's, this summer to help usher in the back-to-fabrication movement, and though Orondava first line won't debut until spring, he's already involved in Alternative's various community projects in downtown LA and elsewhere. We spoke with him about the direction of the basics company, who he's designing for, and the so-called "new nerd" below.
This interview was edited for clarity and length.
· Alternative Apparel [Official Site]
· The2Bandits Designer Launching a Camp-Inspired Clothing Line [Racked]