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Alternative Apparel 2
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Racked: Can you talk a little bit about your vision for Alternative?
Orondava Mumford: "I started to really research the brand and I think the focus ever since starting has been the simplicity, innovation, and sustainability, and just m -
"We still take inspiration from travel, but the more we work together as a team, we realize we’re a fabric company. That’s what we do. We manufacture amazing fabrics, focused on community and sustainability building and the product that comes out of that
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"I think you’ll see streamlined design. Like, no over embellishments. We'll continue to maintain a fluidity—super edited—nothing that’s just for that season and it comes and goes. And then the approach to design in terms of things like
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Racked: How does your experience designing for theater and dance in New York inform you’re doing now with the basics?
OM: "Well, when you’re creating things from the inception, a lot of the similarities are characters, so like, with cos -
Racked: Can you give me some insight into your girl or your guy?
OM: "I think the urban bohemian is definitely one of them. The new nerd something we talk about a lot. Within the tech industry, it's now cool to nerd out on like anything