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Pinterest is expanding its relationships with the retailers that so dearly prize its web-referrring traffic. Per Mashable, the social sharing site is has added functionality that allows brands such as Wal-Mart and Zappos (among the round of initial partners) to surface the most popular Pins from Pinterest on their very own sites.
The popularity factor will be updated in real time, meaning it will change depending on users' behavior on Pinterest. Shoppers will also be able to "Re-Pin" items on retailers' pages without being directed back to Pinterest. Upcoming plans include the ability of Pinterest partners to "surface pins related to search keywords like 'Thanksgiving recipes'" and the ability to "highlight their most recent pins or related pins suggesting other items similar to what the user is viewing."
· 'Popular Pins' Now Available on Brand Websites [Mashable]
· eBay's Big New Thing Meshes Pinterest, Day-Of Delivery [Racked]