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Need Supply Co.'s Gabriel Ricioppo: 'Do the Most With the Least'

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Need Supply Co., a men's and women's boutique based in Richmond, Virginia, is a stalwart in the fashion community largely thanks to its online site. It's so complete that one of Racked's editors thought Need was solely an e-commerce business until very recently. Actually, the company has been around since 1996, when founder Chris Bossola started selling vintage Levi's to local kids and the nearby VCU students. It evolved it into a multi-brand boutique over the years, but when the site launched in 2008, it proved to be a gamechanger. The brand came into its own on a national level with recognition in publications like GQ and Lucky, and it ranked a hefty 723 in Inc. magazine's list of the US's 5,000 fastest-growing companies this year. We spoke Gabriel Ricioppo, Need's creative director and the man responsible for developing the site, in hopes of breaking down some sort of recipe for success in retail's online space. Instead we found more of a slow boil made of a hodgepodge of things he and his team likes.

*All images are stills from the gift guide—Gabriel's latest project— currently on Need Supply's site. Shop it here.
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