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Crucial Hair News

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Emily Weiss of Into the Gloss recently went from brunette to platinum blonde, a nine-hour process she details on her blog. It was not only time-consuming, but painful. "Guess how bleach on your scalp feels?" she writes. "It literally feels like your head is on fire, and the kicker is that there's nothing you can do about it, except pace the length of the salon like a woman in labor." The end result looks great, though. [ITG]