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Shop the Soft Launch of New Women's Line Ayr

Image via Ayr.
Image via Ayr.

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As promised, here is Ayr, the denim-focused women's line that is the brainchild of Bonobos co-founder Andy Dunn and the work of Maggie Winter (formerly of J.Crew) and Jac Cameron (formerly of Madewell). It soft-launched today with a limited 1,000-unit run of jeans broken down into two styles: the "ciggy," a slim cigarette style that's cropped above the ankle, and the "skinny," a form-fitting version that hits right above the foot.

All of the denim is made in the USA and silhouettes appear to be flattering—in fact, the site lets users slowly pan over models' hips, butts and legs for a closer look. There's no distracting hardware or stitching, just clean, simple styles in shades of blue and black. Skinnies are priced at $175 a piece and the Ciggy is $10 less. Shop them here before they're gone.
· Ayr [Official Site]
· Bonobos Hires Talent From J.Crew, Madewell to Launch Women's [Racked]