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Google Opens Igloo-Like Holiday Stores in US Malls

Image via Google
Image via Google

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Google is further venturing onto Apple's turf with a series of ingenious-looking mall stores. Opened for the holiday season, the igloo-shaped pop-up shops are named "Winter Wonderlabs." Taking a page from their competitor, the pop ups are bright white and filled with gadgets to be played with such as the Nexus 7 phone and the Chromebook.

Google partnered with Westfield Malls on the stores, and has opened Wonderlabs in New York, D.C., Chicago, LA, New Jersey and Sacramento.

· Winter Wonderlab [Google]
· Google Likely Building a Floating Glass Store in the SF Bay [Racked]