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New York Magazine's fashion blog The Cut has long offered shopping guidance through its editorial, but for this holiday season, they're expanding into actual retail. Their team has opened a standalone digital pop-up shop named Shop The Cut, which will remain live through the end of the year.
Shop the Cut features a very curated selection of pretty products displayed in an aesthetically-pleasing, color-coded manner. According to a press contact, the shopping spinoff will offer its own weekly email which will alert readers to newly selected products, sourced from an affiliate network.
Shop the Cut is powered by Shopify, which means that the blog will not hold actual merchandise, and instead will link off to products hosted on retailers' sites. Right now that selection includes a bright fuchsia Jawbone MINI JAMBOX for $180 from the Microsoft Store, a Lizzy Disney handbag from Avenue 32 for $520 and a gold Bodum coffee press for $69.99 (was $118) from Bon-Ton. Editorial sites have traditionally struggled with incorporating e-commerce—look at examples like Lucky or Refinery29—but a small pop-up seems like a low-impact way to test the waters.
· Shop The Cut [Official Site]
· Shop the Soft Launch of New Women's Line Ayr [Racked]
· ASOS Has Launched a Digital Fashion News Platform [Racked]