Writer Lauren Sherman digs into the money side of beauty vlogging for Cosmo today, revealing that an elite group of vloggers are raking in millions of dollars per year. Michelle Phan, one of the most recognized in this growing industry, reportedly takes home five million for her clips, which feature tutorials as far out as cartoonish, rainbow unicorn makeup (for real) to a how-to on dark lipstick.
No vloggers wanted to go on the record about their fees, but one anon executive confirmed that a notable personality could net $10,000 to $15,000 per each product they push. Dulce Tejada, the 26-year-old LA woman behind Dulce Candy said, simply, "I can say that I live pretty well and that my family is well taken care of," thanks to her video channel.
· Want to Make $5 Million a Year? Become a Beauty Vlogger. [Cosmo]
· Cupcakes and Cashmere's Tips for Avoiding 'Slutty Eyebrows' [Racked]
· Holy Heck: The Sartorialist Blog Rakes in a 'Seven Figure' Sum [Racked]