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These days, Uniqlo is like a Japanese version of the Gap of yore, full of bright colors and basic pieces. Its advertising is completely sanitized and non-controversial—for example, watch this recent dress spot that aired in Japan. But the Uniqlo of 20 years ago was a much different, and weirder, place.
RocketNews24 points us to two commercials that aired in the early '90s. At that time, Uniqlo's return policy was very lax, a point made humorously in the ads. The first features a middle-aged woman stripping down at the cashwrap, and the second features a middle-aged man doing the same. According to RocketNews24, she's saying, "Excuse me, sir, please exchange these clothes for me. These clothes are too old-lady-like for me, you see. So, just exchange them for me, okay? Just exchange them really quickly. I'm gonna go look around and be right back."
· These 20-year-old Uniqlo commercials may be the best we've ever seen! [RocketNews24]
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