Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Patagonia Fights Black Friday With Old Clothing Campaign

New, 3 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Do these Black Friday stories horrify you or does this growing list of 116 online sales make you sick to your stomach rather than elated? Patagonia feels you and believes its customer base will relate to a different approach, one of conservation rather than fast fashion.

To wit, the performance outdoor apparel brand has partnered with iFixit, a startup that will offer free repair manuals online for old Patagonia items. In conjunction with launching guides for mending apparel, 15 brick-and-mortar stores can get in-person assistance this Friday. The list of locations participating is above and the campaign video below.

· 8 Horrifying Black Friday Tales Culled From Reddit [Racked]
· Here Are 116 Black Friday Online Sales and Counting [Racked]