Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

General Electric Sponsors the Second Instagram Ad

Image via GE/<a href="">Instagram</a>
Image via GE/Instagram

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Michael Kors boldly went where many, many brands have gone before on Friday when the company posted a product pic to Instagram. The only difference was that Kors paid for its placement in users' feeds, making it the first company to officially run sponsored content on the photo-sharing platform.

Last night, a second Instagram ad surfaced, as spotted by a writer at Business Insider. It's from General Electric, and shows off the company's jet engine. Writes Business Insider, "I'm not in the market for a jet engine, but this looks like a nice one." The photo is above. Sample comment on the image, "Burn in hell."

Have you seen an ad? Do you feel left out because you haven't yet been selected to see ads? Let us know in the comments.
· My First Instagram Ad! [Business Insider]
· Here's the First Instagram Ad. It's Very Gold and Girly [Racked]