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Behind-the-scenes footage of the art installation going up above the store's facade.
After tiptoeing into London with a small men's boutique inside a townhouse on a cobblestone side street, J.Crew this week will open its flagship property on the city's blockbuster retail stretch of Regent Street. J.Crew will also open the doors to a third store, which will be women's only, on the same day. Both bow this Friday at 10am GMT. The Regent Street location will stock the brand's women's, men's and kid's collections as well as a complimentary selection of labels by outside brands J.Crew likes.
The Guardian reports that J.Crew, as well as other American retailers like Victoria's Secret and Forever 21, have inspired more US retailers to hop across the pond. American Eagle is reportedly looking for space, and West Elm is set to open its first UK store next month. Because, as one Guardian commenter so archly notes, "who wouldn't want to dress like an American?"
· J.Crew at Regent Street, London [J.Crew/Facebook]
· J Crew eyes share of Britain's retail bonanza with new Regent Street store [Guardian]
· Second Half of J.Crew's November Style Guide Full of Brit Knits [Racked]
· J.Crew's First London Store Opens This Week [Racked]