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Kourtney Kardashian On Trying to Sell Healthy Beauty Produts

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Kourtney Kardashian via the <a href="http://instagram.com/p/gYHTRQzOLx/">Racked Instagram</a>
Kourtney Kardashian via the Racked Instagram

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At a press breakfast in NYC this morning, Kourtney Kardashian appeared to peddle the latest round of Kardashian Beauty products (formerly Khroma Beauty). The winter and holiday collection is rife with shimmer and sparkles, so it'll fit nicely within the drugstore beauty shelves like those at ULTA and CVS where the range can be found this month.

As Kourtney adamantly points out, Kardashian Beauty is notable because "the [chemical] no-no list is longer than Whole Foods." No parabens, no silicone, no petrol, etc. She added, "It's something I care about more than my sisters—well, Kim's a new mom now." Dedicated Kardashian viewers will recall that Kourtney was always a bit of a health nut, and even decided to forgo deodorant for a spell while nursing.

But back to important Kardashian beauty updates: The reality TV star's favorite item of the lot is the mini-gloss set called "A Week of Kisses"—first because it's a $9.99 stocking stuffer whether on its own or broken into seven different gifts (Hanukkah, anyone?), and second because lip color is on her mind. Speaking to the difference between her sisters' and her own beauty go-tos for date night, Kourtney explained she's the only one who likes a strong lip because it "makes me feel done," whereas Kim and Khloe prefer a nude lip. Baby(ies) daddy Scott Disick is on the anti-strong lip bandwagon, however. (Note there are no lipsticks in the collection; just shimmery lip gloss). Her new thing is a strong eye.
· Kardashian Beauty [Official Site]
· The Kardashians Have Chosen a Name for Their Beauty Brand [Racked]
· Giant Ring Is Just the Start of the Kimye Wedding Craziness [Racked]