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Abercrombie & Fitch is eating a big ol' bowl of (diet) crow after CEO Mike Jeffries' remarks against those who wear plus-sizes. Recall that he said, "We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."
According to Reuters, along with making it's "cool-kid" clothing available
up to size 10 larger than size 10 by this spring, there will be more colors and shoes. A&F is blaming competition for their recent sales dive-bomb. Leslee Herro, A&F's head of planning and allocation said, "We recognize that our businesses have been and will continue to be disrupted by both fast fashion and pure play e-commerce competitors." They've started shuttering the brand's "Australian-themed" lingerie stores, and will continue to cut expenses while they try to win back alienated teens.
· A Desperate Abercrombie Will Stop Shunning Plus-Size Shoppers [HuffPo/Reuters]
· Abercrombie & Fitch to Shutter All of Its Gilly Hicks Boutiques [Racked]
· Abercrombie & Fitch C.E.O. Is Sorry You're Mad [Racked]