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IRL Shopping

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What are the kids into these day? Shopping in stores. According to a recent study, a full 68 percent of 18 to 25-year-old shoppers in the US prefer going into stores, taking in the sights and trying on stuff. The BBC is attributing the recent "clicks to bricks"—as in brick-and-mortar—move to these findings (Hey, Warby Parker, Bonobos, Piperlime, et cetera). [BBC]