Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

IRL Shopping

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

What are the kids into these day? Shopping in stores. According to a recent study, a full 68 percent of 18 to 25-year-old shoppers in the US prefer going into stores, taking in the sights and trying on stuff. The BBC is attributing the recent "clicks to bricks"—as in brick-and-mortar—move to these findings (Hey, Warby Parker, Bonobos, Piperlime, et cetera). [BBC]