On Wednesday, H&M finally debuted a microsite for its Isabel Marant collection that included all sorts of helpful information such as rules for shopping the collection and a list of participating stores. At the time, H&M had decided to institute its tried-and-tested wristband system for the first 300 shoppers queued up at each store. The line would be broken into groups, and each would have 15 minutes of shopping time.
It seems as if they underestimated demand. Today, Racked editors noted that the H&M Marant site had been updated with new rules. The first change is that now 420 shoppers will receive wristbands, as opposed to 300. That means 14 groups of thirty will get to shop the collection before its opened up to the general public.
H&M has also extended its return policy for the collaboration. Previously they had allowed three days, now, it's seven. And if you miss that window, they'll still give you store credit, receipt or no. The full list of rules is here and the full list of stores carrying the collection is here.
· How To Shop [Isabel Marant for H&M]
· H&M Issues Its Rules for Shopping Isabel Marant [Racked]
· Every Single H&M in the US That Will Carry Isabel Marant [Racked]
· The Full Isabel Marant x H&M Lookbook, With Pricing [Racked]