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You have to hand it to JCPenney. Through all their recent trials and travails—including massive losses, executive turnover and one Hitler teapot mini-scandal—whoever is doing social media for the company has managed to keep a sense of humor.
Yesterday, for instance, the company Tweeted this: "When it comes to yoga pants, we fit any shape and size," with a link to their yoga leggings. The Tweet came right after Lululemon founder Chip Wilson said on Bloomberg TV, "Quite frankly, some women's bodies don't work for [our pants]." That comment came after he was asked to explain what was going on with the company's pants, specifically in regards to complaints of pilling on the fabric. The quote, in full, is, "Women will wear seatbelts that doesn't work, or they'll wear a purse that doesn't work or, quite frankly, some women's bodies just actually don't work for it...It's really about the rubbing through the thighs, how much pressure is there, and over a period of time..." Then he was cut off, smartly.
In the comments section of the JCPenney Tweet, customers have responded positively. "Well played JCP!" said one.
· When it comes to yoga pants, we fit any shape and size. [JCPenney/Twitter]
· Lululemon Pants Don't Work for Some Women: Founder [Bloomberg]
· JCPenney Will Make Its Employees Work on Thanksgiving Day [Racked]
· Is This Man to Blame for All JCPenney's Troubles? [Racked]