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Juicy Couture Stores Will Be Converted Into Kate Spades

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Fifth Avenue storefront <a href="">via</a>
Fifth Avenue storefront via

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The ill-fated stepchild of Fifth & Pacific Co. brands, Juicy Couture, has been phased out in favor of golden child Kate Spade New York for the better part of this year. The company's chief exec William McComb has now told WWD that "with respect to the Juicy store fleet, we anticipate converting a number of Juicy stores to Lucky Brand and Kate Spade New York."

One store in question is the giant New York flagship on Fifth Avenue. McComb is still weighing the pros and cons of converting it into a large Kate Spade, but noted, "We expect to finalize our decision in the near future." Stay tuned.
· Fifth & Pacific Narrows Q3 Loss [WWD]
· Juicy Couture Founders Want Their Brand Back [Racked]
· Juicy Couture Has Been Asked to Kindly Leave Kate Spade's Party [Racked]