via"> clock menu more-arrow no yes

Filed under:

Juicy Couture Stores Will Be Converted Into Kate Spades

New, 2 comments
Fifth Avenue storefront <a href="">via</a>
Fifth Avenue storefront via

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The ill-fated stepchild of Fifth & Pacific Co. brands, Juicy Couture, has been phased out in favor of golden child Kate Spade New York for the better part of this year. The company's chief exec William McComb has now told WWD that "with respect to the Juicy store fleet, we anticipate converting a number of Juicy stores to Lucky Brand and Kate Spade New York."

One store in question is the giant New York flagship on Fifth Avenue. McComb is still weighing the pros and cons of converting it into a large Kate Spade, but noted, "We expect to finalize our decision in the near future." Stay tuned.
· Fifth & Pacific Narrows Q3 Loss [WWD]
· Juicy Couture Founders Want Their Brand Back [Racked]
· Juicy Couture Has Been Asked to Kindly Leave Kate Spade's Party [Racked]