Goorin Bros.">

Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Breaking Bad's Official 'Heisenberg' Hat Is Back for Holidays

Image via <a href="">Goorin Bros.</a>
Image via Goorin Bros.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Goorin Bros., the San Francisco-based milliner responsible for the porkpie hat that transformed Bryan Cranston's suburban dad character Walter White into a formidable-ish drug dealer/cooker on AMC's "Breaking Bad," announced that it's reissuing the style. It'll only be available for a limited holiday run and BB fans should order by December 16 to get in time for Christmas.

The $149 hat is naturally called "The Heisenberg", and you'll need to brace yourself for some millinery vocab words in the product description:

This American made black pork pie hat is hand-crafted of the finest quality 100% wool felt from Rambouillet sheep in Texas. Don the Heisenberg pork pie and find yourself transformed into "The Danger." Features a 1 7/8" brim, 3 3/4" side wall, a hand-tacked 19 ligne grosgrain ribbon and "The Heisenberg" written in yellow type inside on the hat's sweatband.
Give the gift of Walter 'The Danger' 'Heisenberg' White and remember the white-knuckled viewing parties of this past summer.
· 'Breaking Bad' Heisenberg Hat by Goorin Bros. Back for the Holidays [LA Times]
· Walter White's Underwear Is Now Up for Auction [Racked]