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Despite 800 or so vitriol-slinging comments on Michael Kor's first Instagram ad, Curalate, a social media branding company, tried to quantify the positive takeaways in the early stages of Instagram ads. They found that sponsored images received way more "likes" than organic images on each of the five brands' feeds:
Also, each brand gained a large number of new followers. Michael Kors, for example, snagged an average of 54,000 followers in the 18 hours following each one of the company's ads.
· What Do Instagram Advertisers Actually Get for Their Money? [Mashable]
· Here's the First Instagram Ad. It's Very Gold and Girly [Racked]
· General Electric Sponsors the Second Instagram Ad [Racked]