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As more and more consumers give in to the ease of gift cards, retailers such as Whole Foods are exploring sustainable options like paper and wood instead of plastic, the current default. Said the person at the grocery chain responsible for their gift card program, "Generally, at Whole Foods, we like to think green ... but we were producing tons and tons of waste from PVC cards and that wasn't in line with what we want to do." Target briefly experimented with greener gift cards, but terminated the program due to increased cost. [LAT]