Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Kanye confirmed his partnership with Adidas on Hot 97's Angie Martinez Show, saying "I took the Adidas deal because I have royalties and I have to provide for my family [...] Whatever is official, non-official, official—what y'all gonna see is I'm gonna be the Tupac of product." Tupac or no, the German-based, internationally dominate athletic wear behemoth has now officially confirmed the partnership:
For 2014, we welcome to the Adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.Our friends at Hypebeast say that instead of creating a shoe like Air Yeezy (RIP Nike x Kanye), the brand will partner up Ye and Japanese designer Yohji Yamamoto, who is responsible for Y-3. As long as it's not a massively long wait for $120 t-shirts, this could be interesting.
· adidas Officially Confirms Kanye West Partnership [Hypebeast]
· Giant Ring Is Just the Start of the Kimye Wedding Craziness [Racked]