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Lululemon hasn't learned how to avoid offending people (yet), but the company is getting good at quick social media apologies. Racked DC reports that the brand's latest controversial window display in Bethesda Row read "Cups of Chai/ Apple Pies/ Rubbing Thighs?" before the poetry was quickly removed. Twitter vigilante @russresearcher spotted it and felt that it hit a little too close to CEO Chip Wilson's slip-up on Bloomberg TV ("It's really about the rubbing through the thighs, how much pressure is there, and over a period of time..."). She uploaded the image of the store window to Twitter and, addressing Bethesda blogger Robert Dyer, asked, "Have you seen this? Ugh:-( For a variety of reasons, won't be shopping here and decidedly NOT a size 10."
The attention yielded the following tweet from the athletic wear company:
@MilaMimica1 We're deeply sorry, the display is being taken down. We celebrate that thighs rub together- ours do too.— lululemon athletica (@lululemon) December 2, 2013
· Bethesda Row Lululemon Removes "Rubbing Thighs" Window Display With a Quickness [Racked DC]
· Lululemon Raises Dallas Community Ire With Insensitive Note [Racked]