clock menu more-arrow no yes

Filed under:

H&M's Athletic Wear Range Will Cover Running, Yoga Needs

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.


Add H&M to the list of retailers trying to be "the next Lululemon." The Swedish-based, internationally omnipresent retailer revealed an expanded men's and women's athletic wear collection due to debut on January 2 worldwide. Though H&M hasn't divulged exact US pricing, the first round will likely range from $15 to $70.

The pieces include everything expected out of a sporty collection including weatherproof and water repellent running jackets, running pants, yoga pants, loose shorts, quick dry pieces, sports bras, and a pink yoga mat. They've also tapped Olympians to roadtest the clothing including a Swedish swimmer and Olympic medallist Therese Alshammar, who said "Our focus has been checking the pieces for fit and function, for performance and also comfort. These new H&M Sport pieces will help everyone get the most out of their sporting life." (Note: There's no swimwear in the preview). Take a look at select women's and men's pieces below, plus pricing in Euros.

· H&M Sportswear [Official Site]
· Lululemon's 'Rubbing Thighs' Controversy Reignited in Maryland [Racked]