Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Collaboration Nation

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Swedish fashion retailer KappAhl teamed up with 50 Shades of Grey author Erika L. James to design the inevitable book-themed lingerie. As Fast Company points out, it's mostly just silver and red lace undergarments you could find at most better department stores. There are bras, briefs, negligées, and stockings, but also the signature black mask and iconic (?) grey tie. [WSJ, via Fast Company]