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The first look at Peter Pilotto for Target may have come a little too soon after Isabel Marant and 3.1 Phillip Lam left the designer collaboration landscape a scorched earth. But also, holy smokes, those prints!
The range lands in February and boasts nearly 70 items in total. It's a geometric wonderland (see above) and co-creative director Christopher De Vos explained to Elle, "The luxury of our collection is to see it, to confront the craft of it, and understand the layers of embroidery and lace. When you're in front of it, you feel the full energy of the pieces." But that's not to discount the way you'd see it in pictures, "which is how you get it online. Today you need to analyze how something looks in a small photo, and that's present while you create. If something is not photogenic, it's just not happening."
· Peter Pilotto Hits the Mainstream with a New Line for Target [Elle]
· WHAT? Target Announces Next Collab With Peter Pilotto [Racked]