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Oooh: Pantone Unveils Color of the Year, Radiant Orchid

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Forget dazzling blue or Monaco blue or blue, period: the next big color in fashion will be a light shade of purple. That's according to the color experts at Pantone, who forecast that radiant orchid aka lilac will be the hot hue of 2014.

Lilac has a fusty sound about it and isn't the easiest to wear, so it's not surprising that the folks at Pantone tried to amp up the color with a snazzier name. Leatrice Eiseman, Pantone exec, describes the choice as, "an enchanting harmony of fuchsia, purple and pink undertones...it is a captivating purple, one that draws you in with its beguiling charm." Watch her try to sell it here on Bloomberg.
· Color of the Year 2014 [Pantone]
· Dazzling Blue Is the New Monaco Blue According to Pantone [Racked]
· 10 Chic Ways To Wear Pantone's Top Spring Colors [Racked]
· Yuck: 'Deep Lichen Green' is Pantone's Top Color for Fall 2013 [Racked]