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Perhaps taking a cue from the Dove's heartfelt ad angle, Pantene Philippines is selling shampoo by challenging gender stereotypes. The commercial, published exactly a month ago and set to "Mad World," compares men and women in the office with labels like "boss vs bossy," "persuasive vs pushy," and "dedicated vs selfish." The most applicable to the company, nestled towards the end, is "neat vs vain." The takeaway is something like "you don't have to be guilty about looking good while successful." The official tagline is "Don't let labels hold you back." Check out the video below.
· Pantene Takes on the Hypocrisy of Workplace Gender Stereotypes [Fast Company]
· Dove Ad Becomes Most-Watched YouTube Video Ad Ever [Racked]