Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Uniqlo Will Avoid Middle America, Los Angeles for Now

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Much like Zara, Uniqlo is focusing its limited US energy on either coast. The company's US chief executive Nobuo Domae told WWD that Asia is its primary concern, "but the U.S. is a huge potential for us, so we need to focus on opening more stores over there, especially on the west coast and east coast [...] rather than going into other countries or into Chicago."

He continued that the Japanese retailer will more likely open a second location in San Francisco before it tackles Los Angeles:

"Los Angeles is a huge city and it's a huge potential, but we have to be very careful. We want to have a big impact when we launch, but we haven't even started considering [that] yet. It's like a new country."
· Tadashi Yanai Talks Succession [WWD]
· Why Zara Probably Won't Expand in the US Any Time Soon: The Midwest and Sizing [Racked]