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Much like Zara, Uniqlo is focusing its limited US energy on either coast. The company's US chief executive Nobuo Domae told WWD that Asia is its primary concern, "but the U.S. is a huge potential for us, so we need to focus on opening more stores over there, especially on the west coast and east coast [...] rather than going into other countries or into Chicago."
He continued that the Japanese retailer will more likely open a second location in San Francisco before it tackles Los Angeles:
"Los Angeles is a huge city and it's a huge potential, but we have to be very careful. We want to have a big impact when we launch, but we haven't even started considering [that] yet. It's like a new country."· Tadashi Yanai Talks Succession [WWD]
· Why Zara Probably Won't Expand in the US Any Time Soon: The Midwest and Sizing [Racked]