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Superbowl Prep: A Guide to Beyoncé's 2013 Media Blitz

Photo:  via Beyonce.com
Photo: via Beyonce.com

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If these past few months have taught us anything, it's that this is Beyoncé's world, and we're all just living in it. After last year's release of her much-anticipated fourth solo album, aptly titled '4', and the birth of her first child Blue Ivy Carter, it seemed as if the diva was poised to take a long, much-deserved break from the industry. But the beloved singer has made it clear that she has no intention of relaxing in 2013. From her debut on Instagram to her HBO documentary (airing February 16th) it's safe to say Beyoncé's helming a full-on media blitz. To prep you for the inevitable Beyoncé-focused conversation during this weekend's Superbowl half-time show, we present you with a comprehensive guide to Beyoncé's 2013 media takeover. —Jihan Forbes


Photo: @Baddiebey Instagram

Baddiebey Joins Instagram
Beyoncé joined the world of Instagram under the alias Baddiebey late last year, giving her devoted disciples fans a peek into her closet. And (no surprises here) it turns out the singer has a lot of expensive, high-end threads in her arsenal. Her wardrobe boasts names like Céline, Stella McCartney, Nicholas Kirkwood, and Isabel Marant. Instagram not enough for you? She also launched a new blog: The Beyhive.

The 'Life is But A Dream' HBO Documentary
Throughout her career, Beyoncé has rigorously kept her personal life separate from her public persona. So, it came as quite a surprise when she announced that she would be directing, executive producing, and starring in a documentary giving the world an intimate look at her life over the past few years. The flick gives us unprecedented (if tightly controlled) access to the singer's private life, even providing us with a snap of a sonogram of Blue Ivy. Which might actually feel kind of creepy, if it were anyone by Bey.

The GQ Cover
Beyoncé's toned abs cover the February issue of GQ, and they almost make up for the eccentricities she reveals in the accompanying article: apparently she has an archive of every single photo ever taken of her, as well as video footage of herself playing on an endless loop), we can appreciate the sexy spread like all other red-blooded Americans.

The Superbowl Halftime Show
Late last year, it was announced that Pepsi tapped the singer as the halftime show talent. Now, we are all bracing ourselves for an epic performance, which will likely include more hair whipping and diva posing than our mortal bodies can handle.

It's clear that all this Beyoncé exposure is in preparation for her next studio album. But as we were waiting for her new solo offerings, the singer threw us for a loop, and released a new jam with the girl group from whence she sprung. "Nuclear" is the brand new single off the officially disbanded Destiny's Child's 'Love Songs' record. (Still, we can't help but wonder: when is she going to drop a new solo single?)


Photo: Getty

The Inauguration Pantomime Performance
Beyoncé and husband Jay-Z are known favorites of the Obama clan, and their mutual love was cemented when the singer was chosen to bless the nation with a rendition of the National Anthem at the Inauguration. And oh what a performance it was.

That Rumored Vogue Cover
Just yesterday, this photo, allegedly from Beyoncé's rumored March 2013 Vogue cover spread leaked all over the internet. Now, it hasn't yet been confirmed if she's scored the cover, but come on. With the contemporary Marie Antoinette realness she's serving in this shot, who else could it be but the High Priestess of the Bayou, Queen Mother Bey? Seriously, who else?
· Beyoncé Rumored for Vogue's March Cover [Racked]
· Happy Super Bowl Sunday: What Vineyard Vine's NFL Ties Would Look Like On Actual NFL Players [Racked]