Prabal Gurung for Target Is Live Online, All Systems Go

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Prabal Gurung's collection for Target is live, and there is good news for anyone who dared to sleep in to 7:30 on a Sunday: So far every single item is still available online. As has become Target's custom, they launched the collection in the wee hours of the night, when presumably only the most diehard shoppers would be around, to avoid a mad rush/website crash a la the Missoni disaster of 2010.

If you're planning to shop online this morning, consult our guide to dominating the launch for online-only items, return policy info, and more, and check out the lookbook for the full range of items on offer, including pricing. check back here throughout the day. We'll keep you posted on what's selling out as the day goes on.

Update 1: 8:45 am
/>And we have our first Prabal Gurung for Target sell-outs! Jewelry, accessories, and florals seem to be the hot items. A digital-print clutch ($34.99), a chain necklace ($19.99), a cuff bracelet ($24.99), an enamel print bangle, crystal stud earrings ($12.99), and the "first date" floral printed sweatshirt ($29.99), among other items, have sold out online.

Update 2: 10:15am
Items are really starting to clear out now. The floral "Crush Print" dress pictured above is sold out in every size except 16. The black and white pleated dress is gone in size 8 and down (though 10 through 16 is still stocked). The lace-overlay shirt is completely gone, as is the Nolita print shirtdress and the Crush Print blazer.

Still available in most, if not all, sizes: The crush print shorts ($26.99), the Nolita skirt ($29.99), the crush print long-sleved tee ($19.99), and, surprisingly, nearly all the shoes from the collection.

· How to Dominate Sunday's Prabal Gurung X Target Online Launch [Racked]
· BOOM: The Entire Prabal Gurung x Target Lookbook Has Landed [Racked]