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Good news for anyone who loves a good pop of color: Kate Spade Saturday, the lower-priced brand from the quirky-prep gurus over at Kate Spade New York, is launching a month early. At 4:00pm EST this afternoon, the brand will debut on Fab, the design-centric e-commerce site, with a pop-up shop will live for one week on the site.
It's fair to think of the Saturday brand as the Kate Spade woman's younger, more laid-back sister. "Kate Spade New York and Kate Spade Saturday definitely have the same core values: colorful, bold, playful," Brand Director Kyle Andrew told us. But Saturday is more casual, has a younger attitude, and a bit more utilitarian. She adds, "The Kate Spade New York line is very dressy, it's very fitted, it's embellished, it's got beautiful fabrics, high hees, and beautiful leather. This is different. This is for everyday wear. It's for the girl who can't change into a cocktail outfit to go out at night. She needs to wear this, put a pair of heels on, and go."
In terms of pricing, Saturday will clock in at about 50% below Kate Spade New York on average, with apparel ranging from $75 to $150, eyewear at $55, fashion accessories at $40, handbags at $150, jewelry at $30, and shoes at $85. The brand also includes home decor, swim, and tech accessories.
Head to Fab at 4:00 today to shop, and stay turned for the official launch date, currently scheduled for early March.
· Fab [Official site]
· What the Team at Kate Spade Saturday Wears to Work [Racked]
· 6 Things You Need to Know About Kate Spade's New Brand [Racked]