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The Third Celebrity Clothing Line You Didn't See Coming: Matthew McConaughey for Dillards

Image via WWD
Image via WWD

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February has been a good month for those who can't get enough of celebrity clothing lines. First it was Kate Hudson for Ann Taylor, then it was Eva Mendes for New York & Co., and next up is Matthew McConaughey for Dillards. He's throwing his weight behind a line of sportswear and swimwear for men called JKL that will launch exclusively in 150 Dillard's stores in March before heading to other retailers in the fall.

The collection grew out of his charity organizations name and tagline, Just Keep Livin [sic], which he put on one-off hats and t-shirts before deciding to build into a full brand. The organization intends to teach kids the importance of health, eduction, and McConaughey's MO, active living. "A dime for every dollar goes to the foundation," McConaughey told WWD. The style sense of the collection is also very much like the actor: "One of the first things I had written down was 'from the jungle to the opera.' That's a bit of an exaggeration, but that's the idea." Maybe this means he will start wearing shirts. Maybe this is not such a good idea, guys.
· Matthew McConaughey Throws Muscle Behind New Apparel Collection [WWD]
· Kate Hudson's First Celebrity Designer Gig Goes To Ann Taylor [Racked]
· Eva Mendes' Fashion Line May Include 'Turban-like Accessories' [Racked]